Service Agreement & Proposal

Digital Marketing & Web Development

Prepared for Solid Way LTD — Bespoke Joinery & Custom Furniture

Service Provider
Daniele Manca
Digital Consultant
92B Grange Park Road
London, E10 5ES
info@danielemanca.co.uk
danielemanca.co.uk
Client
Nazar Costirco
Solid Way LTD
305 Ripple Road
London, IG11 7RJ

Introduction & Objectives

This agreement outlines the scope of digital marketing and web development services to be provided by Daniele Manca for Solid Way LTD. The objective is to establish a robust online presence, generate qualified leads, and build a sustainable pipeline of prospective clients through a structured, phased digital marketing strategy.

The strategy is designed to move Solid Way from reliance on word-of-mouth referrals to consistent, high-quality online enquiries — ensuring a steady flow of work and reducing income unpredictability.

Scope of Work & Pricing

Total One-Off Services (Phases 1–4, 5a, 6a, 7) £4,350
Ongoing Monthly — Email Campaign Management (Phase 5b) £400/month
Ongoing Monthly — Ads Management (Phase 6b) £500/month or % based
Total Monthly Services (Phases 5b + 6b) £900/month

Payment Terms

Daniele Manca is providing all of the above services at zero cost upfront, in good faith and mutual trust that once the strategy begins generating income for Solid Way, Naz will begin making payments for the one-off services rendered (Phases 1–4, 5a, 6a, and 7).

Phase 5b — Email Campaign Management (Monthly)
The email marketing management fee of £400/month is a recurring cost payable for as long as the email marketing campaign is actively running. This covers continuous monitoring, optimisation, list management, and refinement of email sequences.
Phase 6b — Ads Campaign Management (Monthly)
The campaign management fee of £500/month (or agreed percentage-based arrangement) becomes payable immediately upon generating even a single paying client. From that point, the monthly fee is due for each month the campaign remains active.

This arrangement reflects Daniele's confidence in the strategy and a shared commitment to building Solid Way's digital presence.

Client Responsibilities — Costs Covered by Naz

The following subscriptions, tools, and budgets are to be provided and paid for directly by Naz:

Phased Delivery & Communication

Work will begin with Phase 1 (Google Business Profile Optimisation) and Phase 2 (Main Website), as these form the foundation of Solid Way's online presence. Subsequent phases will follow in logical sequence, with each stage discussed and agreed upon before commencement.

Progress will be reported regularly, and all decisions regarding targeting, content, and campaign parameters will be made collaboratively.

This document is confidential and intended solely for the named parties.
It does not constitute a legally binding contract but serves as a statement of intent and mutual agreement.